I’ve loved dogs my entire life—and if I’m being honest, I’ve probably overfed every one of them just trying to make them happy. I’ve also never been great at following rules, which might make me the perfect “Chief Pack Innovator.”

Now I’m on a mission to find better, more thoughtful ways to love our dogs—through movement, connection, and a little creativity. Join us as we explore new ways to exercise, bond, and make the world a better place… one happy dog at a time.

I’ll admit it—running with a dog was not my thing. Between tripping over the leash and getting yanked off the trail, it felt more like survival than exercise. Honestly, it’s probably why I became “the cat person” in the family. (If cats went for runs, I’d be all in.)

So when Jeff said he had an idea to fix my “dog dragging” problem, I was skeptical… but curious. Turns out—he was onto something. He built products that actually give you control, even when your dog thinks it’s in charge. And for the first time, running or walking together felt less like chaos and more like fun.

I've always loved being active-- training for triathlons, getting outside, and finding ways to challenge myself. Naturally, I wanted my dog to be a part of it. But truth be told... it didn't exactly go as planned. Between pacing, pulling, and constantly adjusting, it often felt more frustrating than freeing. I wanted it to feel natural-- to move together, not work against each other. That's what pulled me into u-Do.

I've been closely involved in testing and giving feedback on the products alongside my dog, Pali-- looking at what works, what doesn't, and what could be better. Because for me, it has to fit seamlessly into my life and my routine... with Pali a part of everything I do (obviously)!

I’m the human behind the howl—crafting strategies, stories, and campaigns that keep our pack growing strong. I make sure our brand’s tail is always wagging. Off-duty, you’ll find me hanging with Lakeman, my Goldendoodle co-pilot and bestie.

I get a lot of attention for being a little quirky—and doing exactly what I want. Lacey and my veterinarian have me on this “strict diet,” which feels completely unnecessary. I mean… look at me. I look fantastic.

But here’s a little tip for my fellow dogs—as Chief of Pack Inspiration: Give these products a chance. Put in a solid effort, act just exhausted enough at the end of your outing… and trust me—the extra snacks will follow. Works every time.

Lakeman, our lovable Goldendoodle, bounded into the pack as a pandemic puppy in 2020 and has been running the show ever since. Gentle, unflappable, and always up for a roadtrip, he’s the life of every packtivity—whether that’s testing new gear, or making sure the snack supply is secure. With a wag that can brighten any day, Lakeman mixes calm confidence with a dash of playful energy, proving every adventure is better with your best friend by your side.