We design for real movement—so you and your dog can move better, together.
How it started
Our Journey
Our journey began in 2020, born from years of personal frustration trying to combine our love for exercise with our love for dogs.
Whether it was dodging poles and traffic on neighborhood runs, battling leash tangles, or struggling to establish a rhythm between human and canine, we knew there had to be a better way.
When it clicked
A Joyful Discovery
Lacey, a five-sport letterman and competitive triathlete, needed more from a leash than frustration and tug-of-war. Pali, her quirky and lovable Golden Retriever, had other priorities: food and naps.
Their first walk with our prototype harness didn’t go so well (Pali laid down and refused to move), but the second time? Pali took off—with direction, confidence, and joy. Something clicked.
That’s when we knew we were on to something.
Where we are now
A New Movement
Today, unFURled dog outfitters is more than a single product. It’s a growing line of gear designed for real people and real dogs who move together—runners, walkers, and more in the future.
Our mission is simple: create safe, tangle-free dog gear that supports movement, strengthens bonds, and brings joy to every shared outing.
If your story sounds anything like ours, you’ve found the right place. We’re building this for you—and your dog.
Our Design Story
Built From Observation. Designed for Better Movement.
u.Do: was founded by a team with deep experience in healthcare design, ergonomics, safety, and workflow. We are not dog trainers — and we have tremendous respect for the people who are.
Our approach is different. We observe how movement actually happens, identify where things get awkward or unsafe, and solve the problem through thoughtful design.
For us, that problem started with running and walking with dogs — the tripping, tangling, pulling, and constant adjustments that can get in the way of moving confidently together.
What guides us
Vision, Mission & Core Values
Everything we create is grounded in safer movement, stronger connection, and real-life functionality for dogs and the people who love them.
Vision
To empower every dog owner—walking, running, rolling, or in recovery—to move confidently and joyfully through thoughtfully designed gear.
Mission
To create safer gear for dogs and their humans that supports movement, strengthens bonds, and brings joy to every outing.
Core Values
We lead with empathy, designing for real-life challenges across diverse needs, abilities, and activity levels—because no two dogs or people are the same.
Thoughtful design. Safer movement. Stronger connection. More freedom to move together.
Ready to move better together?
Explore gear designed for real movement, stronger connection, and everyday adventures with your dog.
Find Your Stride